As we approach the first anniversary of Apple’s AppTrackingTransparency (ATT) launching, it seems like a good time to take stock of its impact on performance advertising. In this eBook we examine what's gone well, not so well and explore solutions, including:
- Defining the optimum Conversion Value and Window setup
- How to use modeling to better understand ROI on iOS
- Analyzing the impact of the privacy threshold
- Overcoming deduplication issues across your MMP and SKAN
- How to evolve targeting in a post-ATT world
- How to run more effective testing in a post-ATT world
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